Most business owners or in-house marketers make one mistake: they don't send follow up messages.
They don't follow up simply because they don't know how to do it without being or feeling annoying.
The easiest way to not be an annoyance is to offer knowledge, wisdom, or an inspiring story.
 |
| Email follow-up is important to success with your hard-earned contact list. |
Here is a list of follow up ideas for your email series:
The quiet nudge
Style: Minimal, respectful
Topic: A short check-in that acknowledges silence without pressure. Signals confidence, not neediness.
The assumption flip
Style: Direct, pattern-breaking
Topic: “I’ll assume this isn’t a priority right now.” This often triggers replies because it removes tension.
The small story
Style: Anecdotal
Topic: A brief client moment that mirrors their situation. No pitch. Just relevance.
The mistake you’ve seen before
Style: Straight-talking
Topic: A common error SMEs make at their stage and how it quietly costs them money or time.
The cost of doing nothing
Style: Calm but firm
Topic: What staying exactly where they are really costs over 6–12 months.
The money-saving angle
Style: Practical
Topic: One specific way businesses overspend or waste effort, and how to stop it.
The “we fixed this last week” note
Style: Fresh, timely
Topic: A real problem you just solved for someone else, anonymised, with one clear takeaway.
The historical parallel
Style: Story-driven
Topic: A short historical example of businesses or leaders who stalled by sticking to old assumptions.
The reframing email
Style: Insight-led
Topic: Why they might be thinking about the problem the wrong way, and a better framing.
The “not a fit” email
Style: Honest, disarming
Topic: Why you might not be right for them. Often increases trust and replies.
The one-question follow-up
Style: Ultra-simple
Topic: One clear question that’s easy to answer and hard to ignore.
The pattern you keep seeing
Style: Observational
Topic: A trend you’ve noticed across similar businesses and what it usually leads to.
The time-saving insight
Style: Operational
Topic: One small change that frees up founder time immediately.
The assumption check
Style: Curious but firm
Topic: “I might be wrong, but it looks like…” This invites correction and conversation.
The expectation reset
Style: Clear, respectful
Topic: Clarify what working together would actually involve, no fluff, no sales language.
The behind-the-scenes truth
Style: Candid
Topic: What actually happens once companies grow past a certain size, versus what they expect.
The soft exit
Style: Professional
Topic: Letting them know you’ll step back unless priorities change. Often triggers replies.
The comparison story
Style: Narrative
Topic: Two similar companies, one choice made differently, two very different outcomes.
The “this reminded me of you” email
Style: Personal
Topic: A short insight, article, or idea tied directly to their situation, not generic content.
The future snapshot
Style: Visual, grounded
Topic: Paint a realistic picture of where their business could be in a year if one thing changes.
Doing all that work without doing a lot of follow-up is simply wasting up.
Follow-up well, and see your business grow.
Comments
Post a Comment